Music Festival Boosts Local Colorado Economy by $26.2 million
Vail, CO (Oct. 13, 2022)– The Bravo! Vail Music Festival (Bravo! Vail) announced today that its 35th annual summer Festival from June 23-August 4, 2022, brought in $26.2 million in direct economic impact to Eagle County and the state of Colorado.
This $26.2 economic figure reflects $1.2 million in sales tax revenue for all Eagle County towns, with the remaining $25 million directly benefitting local businesses, according to a recent report by Intercept Insights, a marketing research firm out of Avon, CO. The research is based on the spending of 529 musicians and 50,560 concert attendees during the Festival.
“This data underscores Bravo! Vail’s significance as a key economic driver in Eagle County,” said Caitlin Murray, Executive Director of Bravo! Vail. “Paired with our international reputation as one of the world’s top classical music festivals, Bravo! Vail elevates Vail and Eagle County as a premier cultural tourism destination.”
In the Town of Vail alone, Bravo! Vail generated more than $14.6 million in direct economic impact. This included $602,000 in sales tax; $5 million spent on food and beverage; and $7.1 million spent on lodging, constituting approximately 18,300 rooms. Eighty-nine percent of attendees who live outside Vail said they came specifically for the Festival.
In addition to Bravo! Vail’s direct economic impact in Eagle County, the Festival also provided 34 free education and engagement events throughout the Valley, giving everyone in the community the opportunity to attend high-quality classical music concerts, regardless of socioeconomic circumstance.
Bravo! Vail’s $26.2 million economic impact figure is a significant increase from the $21 million generated by Bravo! Vail’s pre-pandemic 2019 Festival, showing strong economic growth for both the organization and the county.
35th Annual Bravo! Vail Music Festival Numbers:
Number of Events• Total: 69 • Paid: 35 • Free: 34
Attendance• Total: 50,560 • Participating Musicians: 529
Colorado’s Eagle County• Direct Economic Impact: $26.2 million • Tax Revenue: $1.2 million
Colorado’s Town of Vail• Direct Economic Impact: $14.6 million • Tax Revenue: $602,000 • Lodging: $7.1 million (18,300 rooms) • Food and Beverage: $5 million
About Bravo! Vail Music FestivalConsistently cited as one of the top 10 classical music festivals in the country, the Bravo! Vail Music Festival brings world-renowned musicians to picturesque venues throughout the Vail and Eagle River Valleys for six weeks, drawing music lovers from around the world. The only festival in North America to host four of the world’s finest orchestras in a single season, Bravo! Vail celebrates its 36th season from June 22 - August 3, 2023, with more than 60 concerts—half of which are presented for free in the community. Beyond its summer programming, Bravo! Vail serves the community by providing year-round, low-cost music education through Music Makers Haciendo Música, a piano and violin instruction program that helps develop new generations of musicians and music lovers. Artistic Director Anne-Marie McDermott has led the Festival since 2011. “The delightfully friendly Bravo! Vail is a different kind of affair.” – The New York Times
Parker Owens, Director of Marketingpowens@bravovail.org970.989.3716Bravo! Vail Music Festival
Christy Pierce, Communication & Grant Specialistcpierce@bravovail.org615.715.9344 (c)Bravo! Vail Music Festival